“Food and Nutrition Security Project” in Kampong Chhnang province which aimed to improve the living conditions of people in the community has supported 4 Agricultural Cooperatives (AC) in the area to strengthen the capacities on organizational management and business operation.

Throughout the project, FIDR provided various trainings to the committee members of 4 ACs such as bookkeeping, production and production monitoring, planning and budgeting. As one of them, FIDR conducted a series of training on marketing of AC’s products and at its final training in 2021, FIDR and trainer encouraged each AC to advertise their products by Facebook as it is the most popular social media in Cambodia.

At the training, AC first tried Facebook Live which allows them to present their products and respond to the questions or comments from viewers on time. However, they found out that the internet connection is too weak so that AC started to post the pictures and videos of their products on their own Facebook page 2 to 3 times a month.

As a result, AC received many purchase orders from new customers and the number of market partners also increased. Some ACs also signed the contract agreement with several buyers for supplying the products on a regular basis.

FIDR thinks that nowadays, social media marketing plays the key role in Cambodia and in fact, its importance has been increasing due to the pandemic of COVID-19. We hope that AC committees strengthen their marketing more and more, and develop themselves to contribute to the better lives of people in the community.